But Jesus called them to him, saying, “Let the children come to me, and do not hinder them, for to such belongs the kingdom of God. Luke 18:16
Today’s youth is an exciting mix of highly aware, technologically connected, socially driven kids. But what hasn’t changed from previous generations? The need for guidance, community, family, encouragement, and a place to feel welcome.
While church services are certainly one important element, there are many more opportunities to engage youth – camps, opportunities for team sports and activities, leadership development, and more.
How do you communicate these venues? Social media promotion is a wonderful start, and True Engagement Media has helped numerous faith-based organizations get the word out to today’s youth in unique and compelling ways. True Engagement’s mission is to come along beside you helping you to: “engage, tell and compel” people of all ages with amazing results.
Know Your Audience
As previously mentioned, kids are active on social media, including Instagram, YouTube, Tik Tok, Snapchat, and many others. They get to see what their friends are doing, watch crazy videos, and share photos/videos using fun filters and picture layouts with their friends. Kids also love to interact, play games, sports, attend praise and worship nights, social events, networking sessions and workshops, camps, and more. Showcasing the non-denominational aspects of your youth group will encourage more youth to want to participate from a social angle. Every youth pastor’s goal is to reach more kids for Christ, beginning with expanding the number of kids coming to events – so engage them where they’ll notice!
What’s The Best Way To Connect?
Reach the kids with what they’re familiar with…phones, digital invites, and social media sharing. At True Engagement Media, we have specific tools that can help you. Picture this…the kids in your youth group have an interactive video they can text to friends showing the snow tube runs, zip lines, pools, tug of war, and kayaking that are available at camp to grab their friends’ attention. The digital invite also includes information about the camp, what to bring, a short video message from the youth pastor, links to registration, links to your church youth group page, and even the camp’s website and more.
That interactive digital invitation will also allow you to build a contact list with the intention of reaching families and their kids for future events, you will also build the ability to use retargeting – unobtrusive banner ads that appear in their feeds, splash pages, or digital invitations on different social media platforms. Churches using these systems are having the most success reaching and engaging new youth and young adults with young children.
Our platform will also allow you to connect your social media accounts all in one place. There are limitless possibilities on the level of service you obtain with True Engagement Media; manage your post and announcements yourself, or work with our professional team to do the work with you. Write content, create and place videos, build landing pages, splash pages and create digital invitations which can include retargeting (for events such as Easter, Christmas Eve, Trunk-or-Treat). The platforms are easy to use – drag and drop once the creative has been produced.
Reach out to our team for a Free Consultation and/or a Free Digital Report Card & Executive Report to see where you stand online. Engage today’s youth in ways they’ll notice and act on with the help of True Engagement Media.
