Our Services
Digital Advertisingengage, tell, and compel
It’s More Than Just Impressions and Clicks
Build brand awareness and convert promising leads through attractive digital advertisements on any platform. We are a full-service digital agency ready to engage, tell, and compel your target audience.
Promote your business across search engines, social media, and other websites that are relevant to your customers. We can show you the number of phone calls, store visits, and revenue that you’ve generated so you can see the fruits of your labor and achieve meaningful results.
Remove the blindfold!
Reach More Customers
Advertising broadly is expensive and inefficient. At True Engagement Media, we have the expertise and technology to promote your business or organization to your targeted audience.
Not Just For Big Brands
Spreading brand awareness through social media platforms and search engines is key to your success. Stand out from the crowd by getting your name in front of potential customers with our professionally crafted digital ads!
DIGITAL ADVERTISING SERVICES
Social, search, and display ads help drive traffic, increase calls, and boost conversions for your business. We can help with that!
Social Media
Participate in the conversation—engage with your customers in the spaces where they spend time online.
PPC | Banner | Remarketing
Using robust advertising formats, targeting, and bidding strategies, True Engagement makes sure customers do not miss your ads!
Reputation Management
Take control and grow your business’s reputation, and never miss a review again.
Programmatic
The Future of Data-Driven Advertising
OTT (Over The Top) Advertising
More than 70% of internet-connected households are using three or more connected devices. Many no longer watch cable TV—some use HD digital antennas for local stations—instead, most have multiple subscriptions to platforms like Roku, Apple TV, HULU, Netflix, Amazon Prime, Google Entertainment, etc.
That’s a good thing!
It’s now easier than ever to reach targeted audiences without working around pre-planned broadcast schedules or geographic limitations.
Where Do OTT Ads Display?
OTT ads display any device that streams videos over the internet including, but not limited to:
- Personal Computers
- Mobile Devices
- Smart TVs/Connected TVs
- Streaming Devices
- Gaming Consoles
How Do You Buy OTT Ads?
We purchase OTT advertising through guaranteed IOs (insertion orders):
- Amazon Fire TVÂ and Data Driven Programmatic
- NBC Universal
- Roku, Amazon TV, Playstation, etc.
OTT Targeting
Depending on the platform and your approach, you can target based on the provider’s audience data, layered with your own customer data. Most platforms allow you to target:
- Demographics
- Interests and behaviors
- Custom Audiences
- Location
Digital Audio Advertising
True Engagement Media makes the selling and insertion of ads in audio content like podcasts, digital radio, and streaming music services easy by leveraging audio-specific publishers like Triton, AdsWizz, TargetSpot, and Spotify. Similar to OTT advertising, audio advertising allows you to layer on targeting tactics to reach relevant audiences and geolocations based on your advertising strategy.
Why Audio Advertising?
The average United States adult spends more time listening to digital audio than radio (around 4.4 minutes longer). Most streaming services offer a subscription service, but few consumers are willing to pay to remove ads—we capitalize on this and use data-driven targeting to reach audiences that extend beyond display or video advertising campaigns.
How Is Success Measured?
We use campaign and ad group performance metrics to determine the progress of your audio campaigns—what’s working well, and what needs to change. This is tracked by looking at impressions, clicks, click-through rate, cost-per-click, etc.
Streaming audio will soon become the preferred method over traditional radio. Get ahead of the curve by creating a connected audio advertising strategy today!
Display Advertising
Target potential clients based on their geographic location, contextual, and behavioral habits. We can target the audience you want using data-driven models that give you incredible returns on your investment.
Convey Commercial Messages Visually Using Text, Logos, Animations, Videos, and Photographs
More Awareness
Display advertising is the perfect way to increase brand awareness for your company or your products. Raise your profile with a higher level of exposure.
More Sales
With a relevant banner message for your target group, display advertising can help generate more sales. We measure this with click-through rates by dividing the number of clicks by the number of impressions.
More Leads
Lead generation through display advertising is an easy way to achieve advertising success. Ads with trial periods allow users to try the product without feeling committed. It’s up to you to nurture those leads and turn them into customers.
Human attention spans are dwindling. Attract your audience today with True Engagement Media.
Pre and Mid Roll Video Advertising
You’ve watched pre-roll ads before. These are the advertisements that play directly before a featured video on both mobile and desktop; typically 15, 30, or 60 seconds long. And sometimes these advertisements are skippable, which is why it’s important to grab your audience’s attention right away.
Pre-Roll. Mid-Roll. Which Way Should You Roll?
Pre-Roll Video
Placing an ad before a video is how we traditionally view advertisements. It’s tried and true and your audience is still engaged and ready for the incoming video. A pre-roll ad placement has a higher chance that your advertisement will be watched for a few seconds, if not entirely.
Mid-Roll Video
Mid-roll ads are fairly new heavyweights in digital advertising. These types of ads are perfect for Facebook’s timeline setup. Mid-roll ads have a higher completion rate than both pre- and post-roll ads. True Engagement Media will work with you to create an ad that will keep your audience engaged.
Cable TV On-Demand Advertising
Cable TV isn’t a thing of the past. There are still plenty of users that purchase cable TV and they’re a willing, captive audience who are accustomed to advertisements. By using this platform, you can ensure people don’t fast forward or bypass the placed advertisements. It’s not like DVR’ed/recorded or time-shifted viewing where the person watching can—and most often, will—skip the advertisements.