It’s a new normal. in the wake of a global pandemic, when most in-person services screeched to a halt to keep congregations safe and socially distanced, many churches were forced to turn to online solutions. Now that we are entering a new hybrid of in-person and online services, many faith-based organizations have started using even more digital capabilities: videos, QR codes, interactive digital invitations, retargeting, and more.
Many are finding these solutions are becoming even more valuable as we move forward in what we pray will be a post Covid spring and summer. Digital marketing is a critical means of communication today, as most people are online through their smartphones, tablets, or computers performing any myriad of tasks.
If you’re interested in hearing how we can help you get plugged into our new digital reality, contact us to discuss your marketing strategy for 2022. True Engagement Media’s mission is to come alongside faith-based organizations and engage, tell, and compel people to ACT on the information they see through our digital strategies. Get in touch with us.
Why Go Online?
With a massive chunk of the worldwide population being on social media – 3.78 billion to be exact – people use their devices for most things. RSVPing to events while at the same time moving the event to their calendars, creating and sharing content… it can all be done online more efficiently and effectively, reaching a wider audience.
We would suggest a hybrid model of getting the word out about your church for optimal results to engage all generations. Today most churches use digital for over 98% of their interactions outside of in person meetings. The question is, are they using the most effective and proven methods?
How Do I Get My Online Presence Started?
Whether you’re adding to a digital presence you already have, want to enhance your current offerings, need a refresh, or would prefer a complete revamp, True Engagement Media has the experience, tools, and resources you need. We specialize in three levels of service.
1) We do it all for you- from your website to inbound and outbound strategies, we work with you on a comprehensive game plan and execute all, most of it, or the parts your staff may not have time for.
2) We do it with you- coming along side of your creative and communication staff, working with them as little or as much as you like while they handle most of the work.
3) DIY, Do It Yourself- we provide the platforms and a little training, then you and your staff implement the solutions.
It’s up to you and your needs. Often, we do the heavy lifting to get things started and in place, then turn some, or all, of the work over to you. Our goal is to help you: “engage, tell and compel” your current congregation while doing the same in your local community – especially reaching and engaging young families.
A Few Final Thoughts…
- How is your website looking? Your online home should be as welcoming and inviting as your physical church, so if your website could use some love and attention, .
- Have a few social media pages that have been collecting e-dust? If you add them to our platform, you can add pages, schedule future posts, and communicate content with a touch of a button, hitting numerous social platforms at the same time.
- Want customized interactive digital invitations for your church? Interactive Digital Invitations for Christmas Eve and Easter services, summer youth camps, Winter Retreats, VBS, Fall Festivals, Trunk or Treat, Visitor Follow-up, digital invitations programs like: Celebrate Recovery and Growth Track, Small Groups, and more!
It’s a great time to explore how and why new digital marketing techniques will help you Reach, Engage, Tell and Compel your current congregation while increasing the number of visitors especially your families to your church.