Read on to learn more about why churches need digital marketing solutions.
Churches Face Some Unique Challenges
Church attendance is steadily declining (especially among millennials) for a wide variety of reasons. People who are already attending services aren’t reaching out to invite new people as often as they did 20 years ago. Word-of-mouth marketing only works if people are talking about your church—and if the people they’re talking to are listening!
Megachurches have full-time staff to manage their marketing efforts, including building and maintaining a website, posting to social media, and keeping their online listings up to date. However, this isn’t a reality for most congregations. Over 50% of churches have not even claimed their online business listing—and 73% of those who have claimed them have inaccurate and often conflicting information on them. Not only does this affect your SEO ranking, but it also creates a negative experience for potential visitors looking for more information about you.
At True Engagement Media, our goal is to help churches improve their digital marketing efforts. We offer a wide variety of services, including digital advertising, search engine optimization (SEO), website development, and innovative digital invitations to help you reach new people in your local community!
Digital Marketing Strategies for Churches
A digital marketing strategy can seem overwhelming if you have a limited budget, limited time, and minimal experience. Fortunately, we’re here to help!
Custom Church Website Design
Your website is your church’s new front door! Over 95% of first-time visitors attending your church have already been to your website, so you need to make your home page and landing pages as welcoming and engaging as possible.
A website tells your new attendees everything they need to know about what to expect on their first visit, how to register their kids for children’s programs, and more. We suggest using engaging photos and videos to showcase your church’s culture and what sets you apart to have your website visitor want to learn more about your church, while moving further into your site.
Social Media Strategy for Churches
Facebook has a total of 2.89 billion active monthly users worldwide, with 1.93 billion logging in every day. If your church isn’t on social media, you’re missing out on a lot of potential followers! Posting content such as photos, articles, and videos on social media is a key element of any church’s digital marketing strategy. Encourage people to visit your website or invite them to attend an upcoming event or service. You need to keep in mind no matter which social platform you are posting to, your post will normally only reach 50% of your followers. We can help you increase that percentage drastically!
It’s not enough just to post on social media and hope for the best—you also need to consider how your social media pages are set up. Make sure the accounts are clearly named with your branding and include links to all social media pages on your website. This is especially important if you have multiple accounts, such as for different youth groups, worship teams, small groups, men’s and or women’s groups.
Church Content Marketing & SEO
Your social media profile and your website’s home page will help attract new visitors to your church, but your content marketing strategy will keep them coming back for more. Posting current content deeper in your website like event information, group lessons, your children’s curriculum, Bible study reflection prompts, or recorded/transcribed sermons on your website (in addition to other video players like youtube & vimeo) will keep followers engaged with your church long after service has ended. SEO efforts can help ensure that your content is seen by people who are looking for it.
Elevate Your Digital Marketing with True Engagement Media
At True Engagement Media, we’re passionate about delivering exceptional engagement with measurable results. Our goal is to help churches increase their following in their local communities and reach more potential visitors. Book a call with us today to see how our talented team of marketing professionals can help you and your church succeed!