Make Sure People Can Easily Contact You
Are your website’s contact forms working properly? Is your phone number or address up to date? Contact errors can easily slip through the cracks, especially if your church has undergone some recent changes. Scroll through every page of your site to look for contact information, and test out each form to make sure it is set up. While you’re at it, check the contact info on your social media accounts and business listing, too!
Perform a Speed Test
They say time is money, but in this case—time is traffic for your site! Studies show that if your site does not load in three seconds, 53% of potential visitors will leave. Online tools such as Pingdom or Google’s Page Speed Insights make it easy to test your site’s load time.
Ensure Your Site is Responsive Across Multiple Devices
Speaking of mobile users, is your site easily accessible on mobile phones and tablets? An estimated 294 million Americans owned a smartphone in 2020, and that number is expected to reach 311 million by 2025. If your site isn’t easy to navigate on a mobile device, they’ll go find someone else.
Pull your church’s site up on a variety of devices, including a desktop computer, laptop, tablet, and smartphone (you may need to ask your staff or volunteers for assistance). Scroll through each page, and make sure the buttons are clickable and the text is easy to read.
Update Your Billing Information and Security Certificates
Make sure your billing and contact information is up to date with both your hosting environment and your domain registrar to avoid any unexpected downtime. Update any plugins on your site, including your security certification. Google will “punish” sites that are not properly secured, so check to make sure you have SSL certificates installed.
Review Your Google Analytics and Google Search Console
Google Analytics can provide you with valuable insights about your site, including how many people visit your site, what pages they’re looking at, and how long they browse for. Look for any trends, such as a spike in traffic after an event. In addition to Analytics, Google also provides their Search Console service, which will help show you how your website is doing in search results.
If you’re feeling overwhelmed, the team at True Engagement Media is here to help! We specialize in helping churches develop an online presence. Our services include innovative digital invitations, business listing management, and of course—website design! Visit our website or give us a call at 1-703-919-1225 to learn more.